When you talk about conversion rates then you first need to understand what conversion rates are. So, for example, you have a hundred people visiting your online store and fifty of them buy something. This means that you have converted 50% of you traffic into customers or sales. So, most brands usually try different techniques to increase their conversion rates because this directly increases their performance. Some brands hire professional wikipedia creators to create wiki articles or pages while others use other tools such as video marketing. However, using wikis has been considered to be quite effective because it helps in increasing a brand’s reputation as well. What other tools can be used for this?