One of the keys in making a good content marketing strategy is an identified objective. The more you understand what your goal is, the easier it will be for you to lead with that. After that, understand your target audience, such as demographics and details like 2nd channel bank account in their use. This will help you ensure smooth business ventures. Lastly, you will have to make a content calendar and identify the right platforms for you to use. This will help you establish your domain on the right platforms. What do you think?